Case Study: DFS achieves strong engagement and cost-efficient reach with Twitter Promoted Video

How ‎DFS used Promoted Video on Twitter to highlight its Olympic partnership

DFS wanted to boost awareness for its Olympics partnership and engage viewers in real time around TV and Olympic-related conversations. Working with Twitter and using Promoted Video and Promoted Moments, DFS aimed to make its campaign more relevant and extend the reach of its TV ads.

Twitter helped DFS deliver timely, conversation-led content aligned with live Olympic moments and trending topics. The campaign generated strong results, including an average video view-through rate of 38%, a CPV of 2p, a Promoted Moment engagement rate of 2.64%, and a CPE of 21p, showing that Twitter helped DFS maximize engagement and efficient reach.

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