Case Study: Betfred achieves 2.8M video views, 47.38% view rate and £0.01 cost-per-view with Twitter

Betfred - Customer Case Study

Betfred, the title sponsor of the World Snooker Championship for five years, wanted to extend the reach of its sponsorship and raise brand awareness beyond its existing Twitter audience of snooker fans. The challenge was to amplify sponsorship messaging cost‑effectively to snooker and broader sports audiences likely to engage with the event.

Betfred partnered with Eurosport for a content-led Twitter Live sponsorship, pairing a six‑second pre-roll with promoted video and using event and follower targeting plus a simple creative message to highlight the brand’s alignment with snooker. The campaign delivered 2.8 million video views, a 47.38% view rate and a £0.01 cost per view, providing strong reach and clear value for money.

Betfred

Matt Rigg

Head of Social Media