Case Study: Max Hamburgare achieves 1.3M impressions and 4.4% engagement with Twitter's Promoted Trend

A Twitter Case Study

Preview of the Max Hamburgare Case Study

Max Hamburgare achieves appetising results with a Promoted Trend on Twitter

Max Hamburgare (Max Hamburgare) wanted to drive awareness and consideration for its new Grand De Luxe Brioche and encourage people to visit the campaign site and participate in the launch. The challenge was to reach both existing and potential customers and amplify organic conversation around the product.

They ran a Promoted Trend on Twitter combined with Promoted Video, incentive-driven creative (a user-generated ad contest), Creative Canvas and expanded reach to maximize engagement. The campaign delivered 1.3M Promoted Trend impressions, a 4.4% engagement rate and 5K+ video views, producing measurable uplift and strong cross-platform engagement.


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Max Hamburgare

Kristoffer Stenqvist

Digital Media Manager


Twitter

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