Case Study: Tesco Ireland achieves 60k+ video views and 26.1% engagement with Twitter Promoted Video

Tesco Ireland increases engagement with busy mums with a series of ‘Food Hack’ videos

Tesco Ireland set out to better engage its target audience of busy mums by sharing easy-to-make, healthy recipe ideas and quick mealtime tips, while also boosting its Twitter presence in Ireland.

The brand used Twitter Promoted Video with short-form “Food Hack” clips, precise username and interest targeting, and ongoing optimization via Twitter’s video analytics (leveraging Creative Canvas and audience insights). The campaign delivered 60,000+ views, a 26.1% engagement rate and a €0.02 cost per view, significantly increasing engagement with the target audience.

Tesco

Catriona O’Boyle

Digital Marketing Manager