Case Study: Agricola Home & Garden achieves 210x more site visits with Twitter

An e-commerce site increases traffic before launch

Agricola is a home-and-garden retailer in Varese serving local customers and shoppers as far as Switzerland and Milan. Ahead of launching an online store the company partnered with S'nce Group to raise brand awareness and drive traffic, targeting several segments including young online shoppers, new homeowners, career women over 40, and gardening/organic-food–interested men.

The team used Twitter Website Cards, follower targeting (e.g., followers of @MasterChef_it and @Media_World), a monthly editorial calendar, and frequent A/B testing and targeting refinements to optimize campaigns. By removing underperforming targets and iterating on creative, Agricola doubled engagement versus prior efforts and drove 210× more site visits from the campaign.

Agricola Home & Garden

Giacomo Brusa

CEO & Founder