Case Study: Vodacom achieves higher engagement and positive sentiment with Twitter

Vodacom uses Twitter to immediately attract customers to its hot summer deals

Vodacom used Twitter to promote its summer #HappyDays deals and attract customer attention with daily prizes, but it needed a way to drive immediate engagement and reach a wider audience. The campaign centered on a Tweet to Unlock mechanic, encouraging followers to Retweet Promoted Tweets in exchange for the chance to win “gifts of the day,” while also using targeting to reach the right users.

Twitter helped Vodacom run the #HappyDays campaign with Tweet to Unlock, creative Promoted Tweets, and regular organic content to keep anticipation high. The results included more than 45,000 hashtag mentions, 35,000 Retweets on the “gift of the day” Tweets, and an average cost per engagement of just ZAR4.84, while also boosting positive sentiment among customers.

Vodacom

Jeanine Ferreira

Portfolio Manager, Digital and Content Marketing