Case Study: Wazypark achieves 83% lower cost-per-install with Twitter Ads

A mobile app drives downloads among urban professionals

Wazypark is a free mobile app that helps urban drivers find real-time free street parking by letting community members mark spots as they leave. Facing difficulty reaching their target audience—young professionals in Spain—and driving downloads and signups with previous channels, they launched a regionally segmented app-installs campaign on Twitter Ads.

They combined follower targeting (e.g., @InformacionDGT, @AutoBildspain, @autopista_es) with geo-targeting to reach urban drivers in their operating areas and used App Cards with bold images to encourage installs. The campaign cut cost-per-install by 83% versus other channels and became Wazypark’s primary, low-cost marketing channel, increasing app downloads and usage.

Wazypark

Carlos Rodríguez

CEO