Case Study: Onnit achieves 40% lower CPA and grows follower base with Twitter Ads

A fitness company grew their follower base and found brand ambassadors

Onnit is a fitness‑products company that provides supplements, food, and equipment to help customers reach peak performance. When running big sales it needed an efficient way to grow its follower base and reach people who follow its brand ambassadors—targeting health‑conscious 18–34‑year‑olds in international markets where it ships.

Onnit ran a Twitter Ads followers campaign using follower and tailored‑audience targeting (including followers of ambassadors like @joerogan), restricted to shipping countries, and used simple "follow" tweets with no links or images plus website‑tag conversion tracking. The campaign grew its follower base, helped identify brand ambassadors, and delivered a 40% lower average cost‑per‑acquisition than the company’s target.

Onnit

Orlando Rios

Online Marketing Manager