Case Study: Careem achieves higher bookings and ROI with Twitter

App-based car service ‎@careem wins with a combination of branding and performance

Careem, the app-based car service operating across MENA and Pakistan, wanted to grow app bookings, improve marketing ROI, and reduce cost per install. To do so, Careem used Twitter, including First View and mobile app promotion tools, in its largest market, Saudi Arabia.

Twitter helped Careem combine branding and performance campaigns by placing video at the top of users’ timelines and retargeting viewers with app install ads. The approach delivered measurable gains: a 28% increase in ROI, a 12% reduction in CPI, and an 11% lift in organic bookings.

Careem

Christian Eid

Vice President of Brand and Communications