174 Case Studies
Case Study: P&G Head & Shoulders reaches 7.7M Turkish basketball fans and drives 20K engagements with Twitter
A Twitter Case Study
Head & Shoulders raises its profile among Turkish basketball fans
Head & Shoulders aimed to raise its profile with Turkish basketball fans by tapping into the passion and rivalry around big games. The challenge was to drive awareness and encourage fans to share brand messages and engage with the brand on Twitter during live matches.
The brand used Creative Canvas and Conversation Ads with Tweet call-to-action buttons, plus automated replies from the @HeadShouldersTR handle to sustain engagement and keep conversations going. The campaign reached 7.7 million people, generated about 20,000 fan interactions and delivered a 32% lift in the targeted metric.
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