Case Study: Louisiana Office of Tourism achieves higher video engagement with Twitter Amplify

A state tourism board strengthens its brand messaging using Twitter Amplify

The Louisiana Office of Tourism wanted to promote an early crawfish season and strengthen its Louisiana Travel brand message. After scheduling a cable TV buy, it looked to Twitter Amplify Open to extend its campaign with pre-roll video ads on premium, organic Twitter content and reach audiences interested in sports, travel, and food.

Twitter helped the Louisiana Office of Tourism run a five-second pre-roll ad adapted from its TV spot and targeted to relevant content categories. The campaign delivered 548,000 video views, a 32% ad view rate, and an average cost per view of just $0.07, exceeding expectations and outperforming Twitter Amplify benchmarks.

Louisiana Office of Tourism

Kyle Edmiston

CDME