Case Study: Pact Coffee achieves 5M impressions and 13x more retweets with Twitter

An online retailer increases brand awareness

Pact Coffee is a UK online coffee retailer (a 14‑person team) that roasts, grinds and delivers fresh coffee to homes and offices. To grow their customer base and raise brand awareness while using Twitter as a customer‑interaction channel, they ran a Tweet engagements campaign targeting a broader audience of coffee and food enthusiasts.

They used follower‑targeting around influential accounts, created multiple segmented campaigns with tailored content, monitored performance and adapted in real time, and stayed active in relevant conversations. The campaign drove 5 million impressions, a 13× increase in Retweets and a peak 5% engagement rate, helping Pact reach and engage a larger, more relevant audience.

Pact Coffee

Stephen Rapoport

Founder