174 Case Studies
Case Study: LeoVegas UK achieves 1K+ mobile app installs and 3X lower CPI with Twitter
A Twitter Case Study
Online casino LeoVegasUK acquires new players and drives mobile app installs
LeoVegas Online Casino (UK) needed to acquire new players and boost awareness for its newly optimized mobile app and mobile inventory. To reach mobile-first audiences and drive installs, the brand partnered with Twitter UK and used Twitter’s Video App Cards to showcase gameplay and the app experience.
Using a video-led campaign with Video App Cards, targeted interest, keyword, and lookalike audiences, and CPI bidding to optimize for installs, LeoVegas drove strong outcomes: about 2 million video views, 1,000+ app installs, and a cost-per-install three times lower than other channels.
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LeoVegas
Shenaly Amin
Country Manager