174 Case Studies
Case Study: Bahia Principe achieves 48% increase in bookings and 2M reach with Twitter
A Twitter Case Study
Bahía Príncipe boosts its bookings on Twitter
Bahia Principe, a Caribbean hotel group, needed to drive direct bookings during the peak season, launching a two-week "Happiness Sale" promotion aimed at Spain and the United States. Their challenge was to maximize reach and conversions quickly with a limited budget at the start of the year.
They ran two tailored Twitter campaigns using precise targeting (tailored audiences, interests, demographics), time-limited creatives, website cards, and conversion-optimized bidding. The campaign delivered +2M reach, +250K clicks, a $0.02 CPC, accounted for 26% of total traffic, and drove a 48% increase in booking volume.
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Bahia Principe
Juan Campins
E-commerce & Direct Sales Director