Case Study: Renault achieves higher brand awareness and engagement with Twitter

Renault uses Twitter to announce their new car model

Renault, the French automotive manufacturer, wanted to launch its new Kadjar crossover and stand out in a highly competitive market while reaching a younger 30–35 audience. Working with Twitter, Renault aimed to build brand awareness, spark conversations about the model, and generate interest in its name and launch.

Twitter helped Renault France run a multi-format campaign using promoted videos, website cards, a promoted trend, and the hashtag #KadjarSpots to target the right audience and extend engagement around the new model. The campaign delivered an average engagement rate of 8.44%, a cost per view of €0.04, and drove measurable lifts of +92% in brand awareness and +62.5% in preference among users exposed on Twitter.

Renault

Valérie Candeiller

Advertising Director