Case Study: Motorola achieves 87.5M brand impressions and boosts awareness for Moto Z and Moto Mods with Twitter

How Motorola made the Moto Z and Moto Mods popular ‎InASnap

Motorola US needed a fast, visual way to demonstrate the Moto Z's modularity and show how Moto Mods attach and instantly transform the phone. The challenge was to educate and excite potential customers at launch and drive conversation and purchase intent in a mobile-first, real-time environment.

Working with Ogilvy & Mather and Publicis Media Entertainment, Motorola launched #InASnap on Twitter using First View, a Promoted Trend, a custom emoji and targeted audience reach to grab attention, inspire imagination and drive purchase. The campaign generated positive sentiment, more than 87.5 million brand impressions and significant lifts in followers and engagement (including 3X and 19X uplifts), helping build awareness and consideration for Moto Z and Moto Mods.

Motorola

Beth Reilly

Head of Global Media and Consumer Engagement