174 Case Studies
Case Study: Adidas achieves massive reach and efficient engagement for Predator relaunch with Twitter In-Stream Video Ads
A Twitter Case Study
Adidas relaunches its Predator boots with Twitter In-Stream Video Ads
Adidas España relaunched its iconic Predator football boots with the goal of taking them from the pitch to the street. The challenge was to maximize reach and engagement on Twitter while ensuring users could be retargeted through the purchase funnel.
The campaign used Twitter First View to launch a hero video, in-stream ads alongside premium content to boost contextual relevance, and Video Website Cards to drive site visits and purchases. The approach delivered strong awareness and action—highly efficient costs (as low as €0.01), over 6 million video views and roughly 440,000 user actions—while enabling effective retargeting.
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