Case Study: Diadora achieves Europe-wide buzz and engagement with Twitter

Diadora sparks buzz around a ’90s revival for a Europe-wide product launch

Diadora, the athletic shoe and clothing brand, wanted to celebrate the 25th anniversary of its iconic 1990 running catalogue and revive the spirit of the ’90s with a Europe-wide launch. Using Twitter, including Promoted Video, Promoted Trend, and targeted Tweets, it aimed to build buzz and engagement with a youth audience interested in fashion and sportswear.

Twitter helped Diadora promote events in five European cities, share real-time updates, and drive traffic to a campaign website with retro arcade content and product news. The campaign used video, images, and audience targeting to spark conversation and awareness around #Diadora90, helping the brand amplify visibility across key European markets and keep the launch top of mind throughout the day.

Diadora