Case Study: BNP Turk Ekonomi Bankasi (TEB) extends TV ad reach and drives real-time engagement with Twitter First View

Turkish banking service TEBleKadın takes its new TV ad further with First View

TEB’s Women’s Banking project, @TEBleKadin, needed a campaign to both celebrate and promote its new services for women-led SMEs. The bank produced a TV ad and faced the challenge of extending its impact beyond broadcast—driving awareness, conversation and engagement online around the launch.

TEB amplified the spot on Twitter with the #KadinPatronlar hashtag, a First View placement timed to follow the 9pm airing, and Promoted Tweets (using Creative Canvas to expand reach). The approach kept the conversation going into the next day, delivering thousands of video views, strong engagement and more than 3 million impressions, and helping the campaign trend across the platform.

BNP Turk Ekonomi Bankasi (TEB)

Zeynep Demirkol

Brand and Communications Director