Case Study: Alzheimer’s Association achieves massive awareness for Alzheimer’s disease with Twitter’s Promoted Trends

Alzheimer’s Association uses Twitter’s Promoted Trends to raise awareness

The Alzheimer’s Association wanted to raise mass awareness and concern about Alzheimer’s disease, especially during Alzheimer’s & Brain Awareness Month. To do that, the nonprofit used Twitter’s Promoted Trends and objective-based campaigns to promote #EndAlzheimers, drive engagement, clicks, and leads, and reach people beyond its usual audience.

Twitter helped the Alzheimer’s Association launch two Promoted Trends and support them with real-time Tweeting, celebrity advocacy, and audience engagement. The campaign generated a combined 132.7 million impressions and 33,110 mentions of #EndAlzheimers on trend days, significantly expanding awareness and conversation around the cause.

Alzheimer’s Association