174 Case Studies
Case Study: Aceable achieves 33% lower cost-per-install with Twitter Ads
A Twitter Case Study
How does an innovative educational app drive installs among their target demographic?
Aceable is an educational app company that helps users complete driver’s ed on iPhone and iPad. To boost installs among teenagers in Texas, Aceable used Twitter Ads to reach users already talking about driver education and to promote its convenient, engaging curriculum.
Twitter helped Aceable run an app install campaign using App Install Cards, real-time campaign analytics, and follower targeting to reach teens similar to fans of popular creators. By testing different images and copy and focusing budget on the best-performing cards, Aceable achieved a 33% lower cost per install with Twitter than with the competition.
Open case study document...
Aceable
Blake Garrett
Founder