174 Case Studies
Case Study: St-Germain achieves higher awareness and engagement with Twitter's Periscope
A Twitter Case Study
St-Germain crafts an artistic, fleeting experience on Periscope
St-Germain, the beverage brand behind St-Germain Liqueur, wanted to move beyond its mixologist-focused image and inspire people to see it as a “daylight cocktail” for beautiful everyday moments. Working with Twitter’s Periscope, the brand needed a platform that could capture fleeting, intimate experiences and turn them into something consumers could watch and join in real time.
Twitter helped St-Germain and agency POSSIBLE create six live-streamed Periscope films directed by Floria Sigismondi, designed around the brand’s vintage French aesthetic. The campaign delivered strong engagement, with promoted Tweet engagement rates peaking at 26%, and it drove a spike in Twitter mentions of St-Germain with overwhelmingly positive sentiment.
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