Case Study: ONEMT achieves 300% increase in installs with Twitter's Mobile App Cards

A mobile game wins fans in a new market with Mobile App Cards

ONEMT launched its mobile strategy game Revenge of Sultans in the Middle East and needed to build awareness and drive installs in key markets like Saudi Arabia, the UAE, Kuwait and Oman. They turned to Twitter to reach regional mobile gamers and convert interest into downloads.

ONEMT created a localized Twitter presence, used Mobile App Cards to simplify installs, and layered precise language and country targeting while optimizing creative in real time. The campaign delivered a 300% increase in installs, a 10% lower CPI when optimized and a 10% rise in engagement, driving strong regional reach and measurable growth.

ONEMT

Lynn Xu

Marketing Manager