174 Case Studies
Case Study: The Sufferfest achieves 25K+ app-install clicks with Twitter
A Twitter Case Study
A fitness training company boosted app downloads
The Sufferfest is an endurance training platform that produces indoor cycling videos for competitive cyclists. To expand awareness and drive subscriptions for their video training app, they ran a targeted Twitter app-installs campaign aimed at global competitive cyclists and fitness enthusiasts.
They partnered with One Small Step Collective to create bold App Install Cards with overlay text and urgent tweet copy, and used follower targeting to reach fans of pro riders like Mark Cavendish and Chris Froome. The campaign drove strong engagement on Twitter and delivered more than 25,000 clicks to download the app.
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The Sufferfest
David McQuillen
Founder & Chief Suffering Officer