174 Case Studies
Case Study: Ford Motor Company (Ford South Africa) achieves 1.1M video views and 30% completion rate with Twitter First View
A Twitter Case Study
Ford South Africa welcomes Mustang’s arrival with First View on FordMustangDay
Ford South Africa needed to amplify the arrival of the iconic Mustang, newly available in South Africa, and drive nationwide brand awareness and affinity during global Ford Mustang Day. The challenge was to generate high-impact conversation and reach a broad, engaged audience quickly around the launch.
They used Twitter First View with Promoted Tweets, Creative Canvas video formats, and the #FordMustangDay hashtag to place an exclusive video at the top of timelines and support a trending topic. The campaign drove 1.1 million video views, achieved a 30% completion rate, and significantly increased share of voice and overall reach for the Mustang launch.
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Ford Motor Company
Ensly Dooms
Digital Communications Manager