Case Study: Media Markt achieves higher website traffic and conversions with Twitter

Swiss retailer Media Markt drives fans to its new online entertainment store

Media Markt launched its new online entertainment store and turned to Twitter to build awareness, spark engagement, and drive traffic from gamers, audiophiles, and movie fans. The retailer wanted to position the site as Switzerland’s leading marketplace for films, books, and games, while generating interest before, during, and after launch.

Twitter helped Media Markt run a three-stage campaign using Promoted Tweets, Website Cards, audience targeting, and time-sensitive offers. The campaign created sustained buzz, reached the right interest groups, and encouraged participation through gift-card incentives; Media Markt increased awareness and engagement around the launch and extended campaign momentum with Twitter-only offers.

Media Markt

Michael Jud

Online Marketing Manager