174 Case Studies
Case Study: National Geographic NL reaches 2.57M and drives 742K video views with Twitter First View
A Twitter Case Study
National Geographic NL reaches a wide audience using First View
National Geographic NL launched an eight‑part series in the Netherlands about the quest to go to Mars and needed to quickly build awareness, drive tune‑in and spark social conversation using short, shareable trailers and clips.
They used First View to place promoted videos at the top of users’ timelines for 24 hours, paired with creative testing (varied cuts/lengths) and Tweet engager targeting to re‑target those who interacted. The campaign reached 2.57M people, delivered 742K video views and achieved a 29.2% completion rate, creating strong awareness and social momentum for the series.
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National Geographic
Joost Waal
Marketing Coordinator