174 Case Studies
Case Study: Rukes gains 1,300 targeted followers at $0.30 per follower with Twitter
A Twitter Case Study
How can a busy entrepreneur connect with more people interested in his growing business
Drew Ressler (Rukes) is a Los Angeles–based DJ photographer who travels the world shooting EDM artists. As a solo entrepreneur with a hectic travel schedule, he needed a cost‑effective, low‑maintenance way to find more people who would be interested in his niche photography without spending much time on advertising or audience targeting.
He ran Twitter Promoted Accounts using follower targeting to reach global EDM fans similar to his existing followers, with Twitter showing his profile in the “Who to follow” module and charging only for new followers. The campaign gained 1,300 new followers at $0.30 per follower, while Rukes kept engagement strong by sharing his photos, candid moments with industry figures, and content that resonated with the EDM community.
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