174 Case Studies
Case Study: Super6 achieves 8.6% uplift in app installs and 100k+ Tweet engagements with Twitter
A Twitter Case Study
Super6 uses Twitter to push app installs and promote £1m prize
Super 6 is a weekly prediction game offering players a share of a £1,000,000 jackpot. The brand wanted to boost awareness of the prize and drive app installs at peak moments during the season, using a platform that could reach sports-interested audiences in real time and complement TV and other media.
The campaign used Twitter App Cards for one-click installs, audience targeting to reach sports fans and likely converters, and Video Website Cards paired with Sky Sports creative. It exceeded expectations, delivering 100k+ Tweet engagements, roughly 1.1m impressions, an 8% engagement rate and an 8.6% uplift in app installs, making Twitter the focal point for the jackpot moments.
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Super6
Joe Barnes
Senior Digital Marketing Executive