Case Study: Poncho 8 drives launch awareness and achieves 23% peak engagement with Twitter Ads

A restaurant chain created awareness around a new location

Poncho8 is a popular London burrito bar with six locations known for its quirky style and focus on quality food and friendly service. For the opening of a new Paddington restaurant the team needed to raise awareness, drive foot traffic and boost Tweet engagement to promote the launch event and special offers.

They ran a Tweet engagement campaign with Promoted Tweets that showcased their playful voice, menu and launch incentives, used follower-targeting to reach London foodies and young business professionals (targeting followers of outlets like TimeOutLondon), and actively responded to customers. The campaign achieved a 23% peak engagement rate on Promoted Tweets and delivered the increased visibility and customer response Poncho8 wanted.

Poncho 8

Jelmarie Maldonado

Social Media Manager