Case Study: Honda achieves $100K in charity donations and boosts engagement with Twitter Instant Win

Honda gives away a new car and $100K to charity in instant win campaign on Twitter

Honda ran a holiday Instant Win campaign on Twitter that gave away a new Honda Accord and aimed to raise $100K for the Pediatric Brain Tumor Fund. The challenge was to create a surprise-driven, highly shareable promotion that engaged fans, amplified reach and generated charitable donations during the festive season.

Honda used a single-Retweet entry mechanic — the first vehicle giveaway via Twitter Instant Win — backed by a $1 charitable donation for every Retweet, plus teaser videos to encourage repeat participation. The campaign hit its $100K goal ten days early, accelerated viral spread using Creative Canvas and audience targeting, and delivered strong performance metrics (key results: 27%, 9%, 28.4K).

Honda

Susie Rossick

Assistant Vice President at American