Case Study: Shreddies achieves 3.35M video views and 30.3M impressions with Twitter Conversational Ads

Shreddies uses Conversational Video to connect with Britain’s Got Talent fans

Shreddies wanted to tap into the lively Twitter conversation around Britain’s Got Talent and find a fun way to engage fans with its brand. Working with Twitter and using Conversational Video, Shreddies launched the #NanasGotTalent campaign to get viewers involved in voting on unexpected performances starring its Knitting Nanas.

Twitter helped Shreddies turn the campaign into a highly shareable experience with pre-populated Tweets and branded voting buttons, driving 30.3 million impressions, 3.35 million video views, and 1.87 million engagements at just £0.01 per view. The campaign also made #NanasGotTalent the third-most-used hashtag in BGT-related Twitter conversations and strengthened brand association with Shreddies.

Shreddies

Jane Richards

Brand Manager