174 Case Studies
Case Study: eBags achieves 17% lower cost per conversion with Twitter dynamic ads
A Twitter Case Study
How eBags helps travelers pack their bags with dynamic ads
eBags, a leading online retailer of bags and travel accessories, wanted to diversify its retargeting and drive incremental sales from people who visited its site but hadn’t purchased. eBags worked with Twitter and StitcherAds, using Twitter’s website tag and dynamic ads to reach recent visitors with personalized Promoted Tweets based on the products they viewed.
Using Twitter and StitcherAds across mobile, web, and the Twitter Audience Platform, eBags improved scale and performance while meeting its ROAS goals. The campaign delivered a 23% higher clickthrough rate and drove conversions at a 17% lower cost per conversion than the original target, showing strong efficiency and measurable impact.
Open case study document...
eBags
Chris Seahorn
Senior Vice President, Marketing & Merchandising