Case Study: TripCase achieves 25% higher app engagement and 30% lower cost-per-install with Twitter

A travel app increased downloads amongst a global audience

TripCase is a free mobile app that helps travelers manage flights, check‑in, share itineraries and receive alerts. Facing the challenge of growing app downloads across diverse international markets, the team launched a global app‑installs campaign using Twitter Ads to reach travelers on iOS and Android in over 40 countries.

They targeted priority markets with localized ad copy, ran A/B tests on bidding and creative, and used a 30‑day attribution window to measure impact. The campaign drove a 25% higher app engagement rate from Twitter-acquired users and achieved a 30% lower cost‑per‑install versus the next‑closest channel.

TripCase

Lorenzo Harris

Sr. Market Specialist