Case Study: Pepins achieves 51K+ completed video views and strong investor engagement with Twitter Promoted Video

Pepins creates excitement around a unique crowdfunding project with video on Twitter

Pepins, Sweden’s leading equity crowdfunding platform, needed to quickly broaden awareness and build excitement for the Paradox IPO on its Pepins First Public market. The challenge was to reach and engage a wider pool of potential investors and drive them to learn more about the offering.

Pepins ran a Promoted Video campaign on Twitter, using media-forward, behind-the-scenes content and timely breaking updates to capture attention and drive engagement. The campaign delivered 51K+ completed video views, a 36.6% video view rate and a low cost per view (0.15 SEK), successfully boosting awareness and supporting Pepins’ crowdfunding objectives.

Pepins

Oscar Watz

CMO