Case Study: The Labour Party drives mass polling-day reach and engagement to get out the vote with Twitter First View

How the Labour Party used First View to get out the vote on polling day

The Labour Party faced a high-stakes challenge on polling day during the UK general election of 2017: with turnout critical, it needed to reach as many voters as possible on 8 June and ensure its get-out-the-vote message cut through at the moments people decided whether to vote.

Labour ran a Twitter First View—an attention-grabbing video as the first ad of the day—focused on owning the timeline and keeping messaging simple (including a final “thank you” as polls closed). The campaign used expanding reach and audience insights to target voters and delivered strong results: 6.6M+ tweet engagements, 32.5M timeline impressions and 2.9M+ video views.

Labour Party

Tom Lavelle

Head of Digital Campaigns