174 Case Studies
Case Study: Chemistry World (Royal Society of Chemistry magazine) achieves 15x higher click-through rate and attracts new readers with Twitter
A Twitter Case Study
Chemistry World - Customer Case Study
Chemistry World is the Royal Society of Chemistry’s magazine (web, app and print) that moved from members-only to a freemium model. The team’s challenge was to raise awareness of the title and drive more traffic to the website and convert new readers.
They ran a year-long Twitter website-clicks/conversions campaign targeting keywords, interests and followers worldwide, prioritizing content that already performed well organically, monitoring performance daily in Twitter Ads and refreshing creative monthly. This approach delivered a 15× higher click-through rate than the industry benchmark and helped attract new readers at scale.
Open case study document...
Chemistry World
Sherie Chivers
Senior Digital Communications Executive