Case Study: Cheetos Arabia achieves 6.2M reach and boosts audience engagement with Twitter

Cheetos Arabia creates hype for its spicy new flavours

Cheetos Arabia launched a campaign to create hype for its spicy new flavours, aiming to engage Gulf audiences and make the brand feel more human and responsive on Twitter. The challenge was to spark conversation and involvement across the Gulf Cooperation Council region while standing out in a crowded snack market.

The team produced original visual content, introduced Twitter Poll Cards to let audiences vote on comic-strip storylines, held real-time conversations in the Cheetos tone, and extended reach with Promoted Tweets and Creative Canvas. The effort reinvigorated the campaign and delivered strong results—6.2M, 1.2K and 13%—while successfully introducing Poll Cards to the GCC.

Cheetos

Nawar Akawi

Executive Social Media