Case Study: Anheuser-Busch InBev achieves stronger brand engagement and ROI with Twitter

How Anheuser-Busch InBev brews brand engagement

Anheuser-Busch InBev, the maker of brands like Budweiser, Michelob, and Stella Artois, faced intense competition in the crowded U.S. beer market and needed to stay top of mind with legal drinking-age audiences. The company turned to Twitter and its advertising and promotional products to connect its brands with culture, conversations, and everyday social moments.

Twitter helped Anheuser-Busch InBev use creative assets such as animated GIFs, video, branded emojis, and in-stream video to make its products part of live conversations and strengthen brand loyalty. The results were strong, with a 360% year-over-year ROI for Budweiser, 260% for Stella Artois, 15% for Michelob Ultra, and 10% for Bud Light, while Engagement Labs ranked Bud Light as the No. 1 beer brand on Twitter in 2016.

Anheuser-Busch InBev

Victoria Vaynberg

Head of Digital