Case Study: MVMT Watches Inc achieves 353% increase in site traffic and 189% increase in sales with Twitter

A watch company increased website traffic and sales with a Twitter Ads campaign

MVMT Watches, a direct-to-consumer brand known for minimalist leather and steel watches and originally crowdfunded in 2013, wanted to boost website traffic and holiday sales. To capture shoppers during the busy Black Friday/Cyber Monday period, MVMT partnered with 3Q Digital to run a website clicks-or-conversions campaign on Twitter targeting its core audience (men 18–34) in the US and key international markets.

They used visually driven Website Cards to promote time-limited Black Friday and Cyber Monday discounts, added urgency in Tweet copy, and measured outcomes with Twitter’s website tag. The campaign drove a 353% increase in site traffic and a 189% increase in sales on Black Friday and Cyber Monday versus the daily Q4 average.

MVMT Watches Inc

Jake Kassan

CEO