Case Study: London Pride drives 6.3M+ impressions and boosts pub footfall with Twitter's Periscope

How beer brand ‎‎London_Pride used Periscope to engage Londoners on Twitter

London Pride, Fuller's beer brand, needed to drive pub footfall during a typically quiet February and cut through the city’s noise. The challenge was to make a timely, shareable campaign that would get Londoners talking and heading to local pubs despite poor weather and low seasonal demand.

The brand used Periscope live broadcasts and Twitter Promoted Tweets with weather‑triggered media targeting, streaming short, humorous forecasts (featuring Michael Fish) and offering free pints when it rained. The campaign ran 30 broadcasts, generated over 6.3 million impressions, 1,270 live comments and 2.9 million total views across Periscope and Twitter, with the #WhenItRainsItPours hashtag driving conversation and bringing people into pubs.

London Pride

Thomas Petrucci

Content and Community ExecutiveContent and Community Executive