Case Study: Vauxhall unites England fans and achieves 18.7M impressions during Euro 2016 with Twitter

Vauxhall England celebrates with fans and builds positivity during Euro 2016

Vauxhall Motors, as an official partner of the England football team, set out to unite the Home Nations’ football-loving social audience and drive positivity and shared celebration during Euro 2016. The challenge was to amplify Vauxhall’s sponsorship in a way that felt native to Twitter by surfacing real-time fan reaction, highlights and voice throughout the tournament.

Working with Twitter, Vauxhall combined live video, the public Tweet feed, curated Twitter Moments, paid promotion and influencer partnerships to capture emotional game-time reactions, turn highlights into shareable recaps, and extend reach. The campaign delivered 18.7M impressions, 256K video views and 1.8K Moments created, driving strong engagement, positive sentiment and a reinforced connection with England football supporters.

Vauxhall

Richard Burgess

Social Media Manager