Case Study: TaylorMade achieves expanded reach to core and casual golf audiences during The Masters with Twitter

TaylorMade connects with its core market plus a more casual golf audience

TaylorMade set out to reach beyond its core golfers and engage a more casual audience around The Masters by aligning with live TV coverage and Twitter. The challenge was to deliver timely, relevant video moments to fans watching the tournament and to attract new potential customers on social media.

Partnering with Sky Sports Golf and using Twitter Video and Amplify (plus Creative Canvas and audience targeting), TaylorMade served live sponsored clips and short-form instructional content in near‑real time. The campaign drove broad reach and engagement — 5.4M impressions, 1.4M video views and a £0.02 cost per view — successfully expanding its audience during a key moment in the golf calendar.

TaylorMade

Graeme Morton

Consumer Marketing Manager