174 Case Studies
Case Study: Oreo achieves 39.5M impressions and 11M video views on Oscar night with Twitter
A Twitter Case Study
How Oreo showcased its new candy on Oscar night
Oreo (Mondelez) launched its new Oreo Chocolate Candy bars and needed to build awareness and appetite quickly. To showcase the product in a cultural moment, Oreo staged an Oscars viewing-party activation on Twitter, leveraging the platform’s real-time conversation and video environment to reach viewers looking for Oscar-night content.
The campaign ran before, during and after the telecast using organic Tweets, promoted video and Twitter Amplify plus tailored-audience and interest targeting to amplify live moments and drive shareable creative—focused on showing the product in the moment, extending ad reach, and joining the conversation. The effort delivered 39.5M impressions, 11M video views and 2.4M engagements, over-delivering on Oreo’s audience expectations.
Open case study document...
Oreo
Ivelisse Roche
Associate Director, Global Media and Consumer Engagement