Case Study: Webfleet achieves 19.2M impressions and 52K engagements to boost brand awareness with Twitter

TomTom UK turns to Twitter to successfully promote its new GPS fitness watch

TomTom UK & Ireland set out to promote its new TomTom Runner Cardio GPS fitness watch and needed to reach runners and fitness enthusiasts to drive awareness and consideration for the product. The challenge was to connect with the right training-focused audience and demonstrate the watch’s value as an essential running companion.

TomTom ran a targeted Twitter campaign using multiple creative and copy tests, Website Cards to drive traffic and conversions, and the Twitter Audience Platform to extend reach beyond the platform. The campaign exceeded expectations, delivering 19.2M impressions, 52K engagements and a 5.8% paid engagement rate, with strong engagement and measurable brand lift via a Nielsen Brand Effectiveness study.

Webfleet

Kelly McConville

Global Social Media Manager