Case Study: Jaguar achieves massive awareness and engagement with Twitter

JaguarUSA uses First View to dominate Twitter for 24 hours and drive awareness of its new models

Jaguar USA launched a major campaign for its new XE and F-PACE models and needed to drive rapid, mass awareness while building excitement around the launch. Working with Twitter, Jaguar used First View and a Promoted Trend for #UnleashTheCats, alongside short videos and influencer content, to make the brand stand out in users’ timelines.

Twitter’s First View gave Jaguar exclusive top-of-timeline video placement for 24 hours, while the Promoted Trend helped sustain conversation around the campaign. The results were strong: 4.5M video views, 75.5K impressions for #UnleashTheCats, a 22% higher-than-average view rate, a 36% increase in positive sentiment, and more than a 2X lift in consumers using Jaguar’s vehicle configuration program.

Jaguar

Kim Kyaw

Manager of Digital, Social, and CRM