Case Study: Wistiki achieves 20% increase in web traffic and higher sales with Twitter Ads

A consumer tech company gathered high-value leads and increased sales

Wistiki is a French consumer‑tech company that sells Bluetooth tracking devices to help people find lost keys, bags, or other items. To raise brand awareness and drive sales, Wistiki ran a Twitter Ads website‑clicks/conversions campaign targeting iPhone owners in France, Switzerland, and Luxembourg.

Their ads used a clear product image (keys and an iPhone screenshot) and tested question‑based copy to communicate the product’s value quickly, while device‑level targeting focused on iOS users. The campaign cut cost‑per‑click compared with other channels and drove a 20% increase in web traffic.

Wistiki

Bruno Lassato

CEO