174 Case Studies
Case Study: SOS-Lapsikylä increases child sponsorships and achieves 350% ROI with Twitter Ads
A Twitter Case Study
A charity increased sponsorships
SOS-Lapsikylä is a Finnish non-profit (part of SOS Children’s Villages) that provides individualized care for children who cannot be raised by their biological parents. Although well known locally, their international child sponsorship program was under-promoted, so they ran a website conversion campaign to recruit new sponsors.
They used Twitter Ads with keyword and hashtag targeting to reach people engaged in relevant current-event conversations and continually refreshed Website Card images and copy, testing multiple versions. The focused targeting and creative testing drove strong engagement and conversions, delivering a 350% ROI and a clear uplift in sponsorships.
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SOS-Lapsikylä
Riku Luukkonen
Digital Marketing Manager