Case Study: Karl Taylor Education achieves 33% higher video view rate and global audience growth with Twitter

Online education provider captures new audiences with video on Twitter

Karl Taylor Education is an online learning platform for photographers at all levels that wanted to raise global brand awareness and drive more traffic to its website. To do this it turned to promoted video on Twitter, using interest and keyword targeting to reach photography enthusiasts worldwide.

By running video ads with market-specific budgets, pausing or boosting campaigns based on performance, and extending reach via the Twitter Audience Platform, the company scaled its reach cost‑effectively. The campaign delivered a 33% higher view rate than the industry benchmark and helped attract new audiences and visitors to the site.

Karl Taylor Education

Tim Gaudion

Director