Case Study: Bank AlJazira achieves a 2,592% increase in Ajwaa credit card sign-ups with Twitter First View

Bank AlJazira drives a dramatic increase in credit card sign-ups with First View

Bank AlJazira sought to quickly raise awareness and drive sign-ups for its Ajwaa credit card when it launched a new set of offers. To reach a large, relevant audience and communicate the card’s benefits, the bank turned to Twitter.

Using First View with a Promoted Trend, attention-grabbing video ads, limited-time offers, audience insights and Creative Canvas, the campaign showcased the value of Ajwaa’s air miles and encouraged applications. The effort delivered 19 million timeline impressions, a 2.5% engagement rate and a +2,592% increase in credit card sign-ups.

Bank AlJazira

Sultan Bahabri

VP, Head of Marketing & Segmentation